Customize Email Content

To provide a better user experience, SmartLink supports creating and editing personalized email content using placeholders in email templates. SmartLink supports 2 types of placeholders:

• Static value placeholder

  Placeholders of this type are preset to offline static values, such as gift codes and promotional codes. When creating a placeholder, you need to import these values in advance.

• Dynamic value placeholder

  Placeholders of this type will be replaced with the real-time values queried from the game when sending the email. For example, personal information (such as birthday, location, and language) and in-game information (such as nickname and win rate). If you need to replace in-game real-time information with dynamic value placeholders, custom development is required.

Create Static Value Placeholders

1. In the SmartLink sidebar, select Placeholders under Content, then click Create placeholder.

   

2. Enter the placeholder name and select Static value as the placeholder type.

3. Download the template, enter the values with which to replace the placeholder, and upload the placeholder file.

   

4. After saving, you can view the total number of values replaced with the placeholder and the percentage of sent values in Placeholders > Static Values.
   In a template-based campaign that uses static values to replace the placeholders, when all the values are sent, the campaign ends.

   

Create Dynamic Value Placeholders

1. In the SmartLink sidebar, select Placeholders under Content, then click Create placeholder.

   

2. Enter the placeholder name and select Dynamic value as the placeholder type.

   

3. Select the attribute to be replaced.
   SmartLink provides the personal information attributes of the contact by default. If you need to replace in-game information, custom development is required.

   

4. Set a default value.
   When the attribute of the contact is empty or cannot be replaced due to exceptions, the system will replace it with this default value.

   

5. After saving, you can view the attribute replaced with the placeholder and its default value in Placeholders > Dynamic value.

   

Create Email Content with Placeholders

1. In the SmartLink sidebar, select Email templates under Content, then click Create template.

2. Select a method to arrange your email content and use the {{}} format to fix the variables in the email content. Preset placeholders can be added directly using the rich text editor.
   You can set multiple variables for a template, but the variable names must be different.

   

3. Save the template with placeholders in the {{xxx}} format.
   The system will verify if the placeholders have been created. If yes, the system will display the basic information of the placeholders.

   

   

4. After confirmation, the template with placeholders will be saved successfully. When you send an email using this template, the placeholders will be replaced with corresponding values.