In-Game Conversion Metrics
In-game conversion metrics refer to the percentage of user behaviors in the game after your marketing email is sent, including user registration, activation, and payment. Specific metrics vary according to your campaign's purpose. SmartLink allows you to add specific in-game conversion metrics for different marketing campaigns.
To generate in-game conversion metric data, the SmartLink report system needs to obtain the in-game data of the target users of your campaign. Therefore, when adding metrics to the report, you need to report the corresponding user data by calling the SmartLink API. For specific information, see the following metric description:
| Metric | Description | Prerequisites |
|---|---|---|
| Registration conversion | Refers to the number of users who register for the game out of the campaign's target users after the campaign is sent. | Report data via the ReportEventRegister API. |
| Activation conversion | Refers to the number of users who log in to the game out of the campaign's target users after the campaign is sent. | Report data via the ReportEventLogin and ReportEventLogout APIs. |
| Payment conversion | Refers to the number of users who make in-game payments out of the campaign's target users after the campaign is sent. | Report data via the ReportEventPay API. |
In-game metric conversion rate refers to: In-game conversion metric / Number of emails sent in the campaign
Add in-game conversion metrics
From a data report, click Customize Metrics under the Conversion card to switch between different conversion indicators within the game.
To view conversion data by region or language, click View details by region or language to expand the section for more details.
