Player Journey

The player journey feature allows you to set up automated flows for sending double opt-in emails to contacts imported from APIs and forms, ensuring compliance with email marketing regulations and reinforcing consent obtained from contacts.

In addition, you can also choose to personalize custom emails based on specific contact behavior, in order to leave a deep and meaningful impression on your contacts.

If the double opt-in feature is enabled, subscribers will be required to confirm their intent to subscribe by clicking a link in the email. This ensures that your mailing list consists only of contacts who are keen on receiving marketing emails, reducing the number of problems caused by unintended or malicious subscriptions.

Enabling double opt-in can also help ensure your compliance to privacy and anti-spam regulations in certain countries.

Procedures

1. In the SmartLink sidebar, select Player Journey under Campaigns.

2. Click Create journey, enter a name for the automation in the popup, then click Confirm.

   

3. In the player journey builder, select the contact source to which you want to send emails.

   

4. Choose whether to send a confirmation email to contacts from the selected source, the language used in the email will correspond to the language set for the contact.

   • Single opt-in: When a contact is added to your mailing list for the first time by subscribing through the API, update their status to Subscribed and they will be able to receive marketing emails immediately.
   • Double opt-in for players from specific regions: When a contact from a specific region is added to your mailing list for the first time by subscribing through the API, an email will be sent to the contact to confirm their intent to subscribe. Their subscription status will only be changed from Pending to Subscribed after confirmation.
   • Double opt-in for players from all regions: When a contact is added to your mailing list for the first time by subscribing through the API, an email will be sent to the contact to confirm their intent to subscribe. Their subscription status will only be changed from Pending to Subscribed after confirmation.

5. [Optional] If double opt-in confirmation is required, select the email template to be used, then configure the sender information and content for the double opt-in email.
   Either select an existing marketing email template, or use the default template provided. After configurations are complete, click Send test email to send a test email, or click Confirm to save.

6. [Optional] To enhance the flexibility of user journey configuration, you can choose to send custom emails to subscribed contacts immediately or to add a delay. The system supports differentiated journey strategies tailored to segmented user profiles, enabling more granular operational management.
   Click Add journey point, then freely select a combination of conditions and actions that suits your needs.
   

   • Wait time: Proceed to the next journey point after the set wait time for contacts that have succesfully subscribed.
     After configuring the corresponding wait time, click Confirm.
   • If/Else: Determine if contacts meet the conditions based on properties such as their tags, source, and attributes, then proceed to the next journey point according to the derived Yes/No result.
     After configuring the conditional split, click Confirm.
     
   • Send email: Send a custom email.
     After configuring the sender information and contact email, click Confirm.

7. After finalizing the player journey configurations, click Save and activate automation.

8. In the journey list, you can view the number of contacts at each different journey stage.

note

To suspend or terminate an automation, click More > Suspend/Terminate under Action.