Player Journey

The player journey feature allows you to set up automated flows for sending double opt-in emails to contacts imported from APIs and forms, ensuring compliance with email marketing regulations and reinforcing consent obtained from contacts.

In addition, you can also choose to personalize welcome emails based on specific contact behavior, in order to leave a deep and meaningful impression on your contacts.

If the double opt-in feature is enabled, subscribers will be required to confirm their intent to subscribe by clicking a link in the email. This ensures that your mailing list consists only of contacts who are keen on receiving marketing emails, reducing the number of problems caused by unintended or malicious subscriptions.

Enabling double opt-in can also help ensure your compliance to privacy and anti-spam regulations in certain countries.

Procedures

1. In the SmartLink sidebar, select Player Journey under Campaigns.

2. Click Create journey, enter a name for the automation in the popup, then click Confirm.

   

3. In the player journey builder, select the contact source to which you want to send emails.

   

4. Choose whether to send a confirmation email to contacts from the selected source, the language used in the email will correspond to the language set for the contact.

   • Single opt-in: When a contact is added to your mailing list for the first time by subscribing through the API, update their status to Subscribed and they will be able to receive marketing emails immediately.
   • Double opt-in for players from specific regions: When a contact from a specific region is added to your mailing list for the first time by subscribing through the API, an email will be sent to the contact to confirm their intent to subscribe. Their subscription status will only be changed from Pending to Subscribed after confirmation.
   • Double opt-in for players from all regions: When a contact is added to your mailing list for the first time by subscribing through the API, an email will be sent to the contact to confirm their intent to subscribe. Their subscription status will only be changed from Pending to Subscribed after confirmation.

5. [Optional] If double opt-in confirmation is required, select the email template to be used, then configure the sender information and content for the double opt-in email.
   Either select an existing marketing email template, or use the default template provided. To send a test email after configurations are complete, click Send test email.

6. Click Confirm.

7. [Optional] In the player journey builder, you can choose to send welcome emails to subscribed contacts immediately or to add a delay. You can set the wait time after contacts from specific sources have succesfully subscribed and you can also configure the corresponding welcome email template.

   1. Click Add journey point.
   2. Select Wait time or Send email. Configure the wait time or the content of the welcome email.
      
   3. After configuring the sender information and contact email address in the welcome email, click Confirm.
      

8. After finalizing the player journey configurations, click Save and activate automation.

9. In the journey list, you can view the number of contacts at each different journey stage.

note

To suspend or terminate an automation, click More > Suspend/Terminate under Action.