Automated Campaigns

Set up automated campaigns on SmartLink, to send a welcome email to new contacts added to your SmartLink contact list from various sources, leaving a lasting impression on them at the beginning of their journey.

In addition, SmartLink allows you to set up double opt-in emails for contacts imported through different APIs and sign-up forms. If the double opt-in feature is enabled, subscribers are required to confirm their intent to subscribe by clicking a link in the email, ensuring that your mailing list consists only of contacts who are keen on receiving marketing emails. This will reduce the number of problems caused by unintended or malicious subscriptions.

Enabling double opt-in can also help ensure your compliance to privacy and anti-spam regulations in certain countries.

Procedures

1. In the SmartLink sidebar, select Automated campaigns under Campaigns.

2. Click Create, enter a name for the automation in the popup, then click Confirm.

   

3. In the page to set up your automation, select the contact source to receive the email.

   

4. [Optional] Choose whether to send a confirmation email to contacts from the selected source. Select the contact import setting, configure the sender details and content for the double opt-in email, then click Confirm. The language used in the confirmation email will correspond to the language set for the contact.

   • Single opt-in: When a contact is added to your mailing list for the first time through subscribing on the API, update their status to Subscribed and they will be able to receive marketing emails immediately.
   • Double opt-in for players from specific regions: When a contact from a specific region is added to your mailing list for the first time through subscribing on the API, an email will be sent to the contact to confirm their intent to subscribe. Their subscription status will only be changed from Pending to Subscribed after confirmation.
   • Double opt-in for players from all regions: When a contact is added to your mailing list for the first time through subscribing on the API, an email will be sent to the contact to confirm their intent to subscribe. Their subscription status will only be changed from Pending to Subscribed after confirmation.

   

5. [Optional] Choose whether to send a welcome email to contacts from the selected source. Configure the sender details and content for the welcome email, then click Confirm.

   

6. When configuration is complete, click Save and activate automation.

note

To suspend or terminate an automation, click More > Suspend/Terminate under Action.